Services

The development and refinement of corporate strategy includes the evaluation, review and adaptation of the company’s vision, aim and targets while taking into account the sector’s latest data and economic conditions. The review of corporate strategy results in a new business plan (reviewed vision, new long-term goals, key performance indicators) and an assessment of the current operational and organisational model’s ability to support the new strategy.

As an integrated function which combines all the commercial activities and the distribution of a company’s product or services, marketing has become extremely important due to the new challenges of the current economic environment originating mainly from globalisation and the resultant ever-growing competition. Innovation and rapid development of new marketing strategies impels companies to take new initiatives and actions so they can keep up with new developments. Digital and social media marketing, for example, is not an alternative method of product and services promotion but rather one which incorporates all traditional and modern methods of marketing (i.e. promotion, advertising etc).

The services we offer include the drafting and implementation of marketing plans which improve commercial activities and the distribution of companies’ products or services after we have thoroughly studied and determined all parameters related to their commercialisation: product (inspection of the product’s characteristics), price (review of the price determination model), distribution (study of the product’s distribution channels) and promotion (assessment of current promotion and communication activities based on the characteristics of the product).

This category of consulting services is included in marketing support services but is presented separately due to its heavy significance. It involves the study of the life cycle and the level of competitiveness of a company’s products so as to upgrade its product portfolio through implementation of proposals which improve existing products and develop new ones (market analysis, customer needs analysis, marketing plans for new products and services).

We offer services which include the investigation and introduction of innovative solutions to company operations, primarily through the use of Information and Communication Technologies (ICT). Examples of innovative applications are digital marketing, the use of the internet as a basic promotional tool and as a commercial transaction platform and the development of electronic distribution channels.

Market research is a basic tool of all of the above services. As it’s a very useful stand-alone tool, we offer as an independent service to companies that wish to obtain specific information about the target market for their products or about new markets they wish to enter.

A company’s periodical reorganisation is necessary for its long-term sustainability. A review of the operational model is usually required so as to maximise performance and effectiveness. This includes the analysis and display of the operational framework (flow charts for processes and procedures followed), gap analysis against relevant benchmarks and finally the redesign, re-engineering and/or abolishment of existing processes and procedures as well as introduction of new ones, in whole or in part.

Successful reorganisation projects depend upon the company’s ability to manage the change that takes place (Change management). Change management is a critical component for any company aiming to maintain its competitive advantages. The most common reasons for a company to change are its desire to move from good to greater performance, cut its costs or manage a crisis.

The relevant services we offer focus on organising and securing all prerequisites and critical steps that ensure the successful application and adoption of a new operational or organisational model. Our services also include pilot testing and implementation of the new model, preparation and application of a consistent transition plan, focusing on the risk assessment during the transition, constantly monitoring changes and applying mitigation activities when required and training sessions and hands-on support for the company’s personnel in order to successfully adopt the new model.

Optimising the organisational model is crucial for any type of company. For a family business, this process aims at combating the disadvantages inherent in the nature of its ownership and to exploit its many advantages (eg. flexibility). For a large corporation, increasing the effectiveness of company governance will support and enhance the ability to develop and implement successful investment and development plans.

Organisational reorganisation and company governance consulting services include a number of activities such as, reviewing the principal-agent (shareholders-Directors) relationship, changing the organisational chart, reviewing job descriptions, incentivising human resources, especially executive staff, designing and applying procedures for interdepartmental communication, establishing and adopting a common corporate culture etc.